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Consumers Love Videos
As you probably know, consumers love videos. They also tend to respond to them more often than other forms of communication.
So, why is that? Well, partially because marketing videos allow consumers to feel a presence with a brand. They also have a way of allowing them to see inside a company’s operations and/or get a feel for their products, services and opportunities better than motionless content.
At the same time, since they’re super popular, they enable companies to feel confident that they’ll draw attention and curiosity from their target audience. Plus, they have the distinct ability to increase trust, and decision-makers seek them out. Companies who use them benefit significantly from that alone. For instance, here’s a marketing video that says a lot…very quickly
Why Videos Are A Key To Success In Marketing
In today’s world, it’s hard to imagine success in marketing without using videos. They’re a key part of many strategies, and consumers respond extremely well to them.
Also, videos can be used to advertise practically any type of business. Simply put, video communication works great to promote just about anything, and the benefits of using it are substantial. Here are reasons why videos provide modern marketing at their best.
Video content can generate high amounts of traffic to a website. More than anything, we can thank YouTube for making videos so popular among consumers. For instance, statistics show that on average every person watches YouTube videos for about 8.4 minutes per day. Thinking about it, how many do you watch? And don’t you just expect companies to have them?
Consumers don’t like to read much anymore. If given the choice between searching for and reading product descriptions or watching short videos about them, which would you pick if they present the same information?
Videos attract search traffic to websites. Videos contribute greatly to SEO rankings. Thus, companies are able to attract high amounts of targeted traffic if they get their YouTube videos on the first page of Google. Plus, videos keep viewers on websites, which is an essential SEO ranking factor.
Videos feel more trustworthy. They show products, services and opportunities being displayed in usual circumstances. With that in mind, do you agree with most others in that it feels easier to believe what you see and hear versus what you only read? Videos increase sales. Have you heard the saying “It’s better to see something once than to hear about it a thousand times”?
Videos produce high ROI. Videos improve conversions, increase sales and boost brand awareness better than most other forms of marketing. What all of that said, the key to success with videos is making sure they’re watched by the right people. In marketing, the right people are easily described as most-likely customers. To help ensure that happens, Video Books allow companies to send theirs to targeted prospects, and they work extremely well.
Here’s Why Video Mailers Deliver Powerful Marketing
Using the power of videos, companies are now able to show their value in practically the most effective way possible. Okay, okay… Maybe they’re not quite as effective as something like a sample or a test drive, but for some products they kind of are.
Anyway, in addition to making them look modern and impressive, they also help them successfully engage decision-makers. Why? Because executives, just like so many of us these days, enjoy and appreciate them.
With that said, sometimes the key to marketing success with videos is simply finding a way to get your target audience to watch them. Well, with great presence and effectiveness, Video Mailers do that.
As amazing as they are, here are 8 results they typically produce:
- Recipients are genuinely impressed after receiving them.
- After watching them, they can’t resist the urge to know more.
- They respond.
- Qualified leads come flying in.
- Sales opportunities skyrocket.
- Sales cycles become shorter.
- Referrals become easier to get.
- Companies who use them enjoy a wonderful boost in revenue.
Video Mailers Will Greatly Improve Your Networking
In the digital age we live in, people love videos. They’re more interesting and amusing. They also have the ability to say and show more information in less time. In addition, they’re more trustworthy than written material because people tend to believe more of what they see and hear than only what they read. And, they help consumers form mental connections with companies and the products, services, and opportunities they sell because the combination of images with sound and motion naturally causes that to occur in human minds.
To summarize, here is a brief list of advantages Video Mailers produce:
They’re novel, cutting-edge, and practically unforgettable.
They make users more interesting than traditional business cards.
They make introductions and networking feel easier and less intimidating.
Video content helps them say and show a lot of info in a short period of time.
They help professionals and their companies stand out from competitors.
Video Mailers rarely ever get discarded or forgotten about quickly.
They receive more attention because recipients share them with others.
They create an ideal reason for follow-up, which often leads to an increase in sales.
While there are other advantages to using them, this list covers the most common. They definitely help professionals feel more relaxed and confident in networking situations. And, they benefit from how much more memorable they become.
The Power of Videos Mailers
If you’re a marketer who understands how powerful videos are, have you thought about distributing yours in person or via direct mail?
As you probably know, consumers love them. Decision-makers also tend to respond to them more often than other forms of communication.
To your advantage, doing so will enable your videos to connect with your target audience in a way that will help them feel a presence with your brand. Plus, if you let them see inside your operation, it’ll help them get a genuine feel for what your company has to offer. At the same time, since videos are super popular, you’ll be able to enjoy the confident feeling of knowing they’ll draw attention and curiosity from your most-likely customers.
Moreover, direct mail blows away email marketing — one of the many reasons why Video Brochure Mailers are so much more effective than most other marketing strategies —and you’ll benefit from that as well. Plus, as previously stated, they’ll help you reach the unreachable, meaning clients who typically ghost you. And if that isn’t enough… To look at this from a different angle, every person who learns something new learns by watching, listening or experiencing whatever it is they’re
learning…or a combination of all three. Uniquely, videos have the power to accomplish them all.
Why Free Samples Are Available
In general, it’s easier for consumers to make purchasing decisions after they touch and feel something they’re considering buying. While online reviews and testimonials do help, there’s nothing like experiencing something first-hand to get a feel for its quality and performance.
Likewise, even though we have to pay for it, the idea of giving away our products for free doesn’t feel daunting at all. We know how they compare to our competition. Also, it’s common for us to get responses like “As soon as I compared your samples to others I had received, the M&M Tech samples were better — and the others weren’t even close.”
Furthermore, we encourage our customers to give out free samples for the following reasons:
To introduce products to new audiences unfamiliar with their brand.
As a way to foster relationships and inspire loyalty with their existing customers.
To expand the knowledge that their most likely customers have of the products they offer.
As a way to encourage repeat business and increase sales of their products.
To strengthen their brand’s presence in the marketplace or leading up to an event.
Basically, when a company believes in the quality of the products they sell, giving away FREE Samples is usually a profitable strategy. It’s one we believe in, and it has paid off
well for us.
The main reason for their success is that videos are more appealing to consumers. Also, decision-makers seek them out when trying to improve their lives and businesses,
which means videos are often the best way to actually engage them.
So, why are ours the best? Because we only use brand new, Grade A components to ensure the best quality. Customer satisfaction is our highest priority, and we consistently give our clients the greatest value for the marketing dollars they spend.
Also, we send FREE samples of Video Books, Video Mailers, and Video Boxes to prospects who request them. Why? Because we want our potential customers to experience the superior quality that our products deliver. Then, when they’re comparing ours to our competitors, it becomes easy for them to understand the point.
Buyer FAQ: Custom Video Mailer Planning
These answers cover the practical points buyers usually confirm before ordering a custom video presentation project.
What project details should a buyer send before requesting a quotation for custom video mailers?
Please provide the planned quantity, finished size, preferred screen size, video length, artwork status, delivery country and the target arrival date.
Can video mailers be tailored for direct mail, trade show follow-up or client introductions?
Yes. The print design, button labels and presentation flow can usually be matched to direct mail campaigns, event follow-up packs or premium client outreach.
How do we decide on screen size, memory and button layout for the message?
The right combination depends on how much detail the video needs to show, how many files you want to preload and what actions the recipient should take after watching. Sharing that use case helps match the setup more accurately.
What delivery information should be confirmed before production starts?
Please confirm the ship-to country, whether the order goes to one address or multiple teams, and the deadline the campaign materials need to meet. Those details matter when planning production and shipping.
