Skip to content 
In case you haven’t experienced a Video Brochure, visualize holding a traditional printed brochure in your hands. Then, when you open it, instead of seeing motionless text and images, there is a state of the art LCD screen that starts playing a video. Effectively, messages are more enjoyable for consumers when they combine the power of videos with traditional print marketing, and as a result, they make a greater impact.
For people who work in the industry, Video Brochures are great for selling real estate. In addition to being impressive, dynamic, and attention grabbing, they combine the best of print advertising with the power of videos to form one of the greatest sales tools ever. Think of it this way: While reading a traditional brochure can feel totally unappealing, watching one can actually be pretty fun!
Selling real estate can be a lucrative profession. To sell properties faster and more often, using video brochures can be life-changing for real estate agents for the following reasons:
- People usually prefer watching videos to learn about things over reading text or looking at motionless images.
- With video brochures, real estate agents can advertise to sellers and buyers.
- When videos about properties are available, people usually don’t have to repeat the same information about them over and over again.
- Less time spent working on each sell means more time available for agents to work on other sales.
- Virtual tours make it possible for there to be fewer “live” visits to properties, which results in time saved for all parties.
In addition to these benefits, brokers have experienced great results using video brochures to market to other real estate agents who they would like to add to their team.
With video brochures, you can leave, retrieve, and close deals In a classy way, video brochures can be handed to targeted recipients, sent by mail, displayed at trade shows, shared in meetings and/or left with representatives to give to decision-makers. They are packaged in a way similar to traditional brochures with space for logos, QR codes, images, and other company branding, and there is room for printed testimonials, awards, and other advertising content. The greatest benefit of video brochures is that when they are opened, a video comes to life.
For a viewer, it practically feels like they are holding a TV commercial. The impact is captivating and often leaves them entertained and impressed. What’s more, the presentation further instills a brand in their memory and it makes it much easier for salespeople to get a follow up appointment, thus creating another chance to close a deal. For anyone in sales looking for a way to make their job easier, video brochures might be unbeatable.
Real estate is a valuable commodity, and time is valuable for all parties. In real estate sales, it is common for buyers to want to evaluate properties multiple times as they consider all of their options. Usually, each time that happens, the current owners have to leave their homes so potential buyers can look around and discuss their thoughts without anyone else around. For sellers, this can sometimes be inconvenient, especially if they have kids. It can also be inconvenient for real estate agents because they have to accompany their clients each time they look over properties. Since buying real estate is usually a life changing affair, it only makes sense for buyers to take the time necessary to find a property they feel is right for them. With that said, videos illustrating details about properties can often save time and eliminate inconveniences because they make it possible for buyers to get the information they need without having to revisit a property multiple times.
Companies who use Video Brochures love how they can convey more information in less time when distributing them. Traditional sales and marketing tools fail to even come close to the level of engagement they deliver.
In case you aren’t familiar with them, image this: If a picture is worth a thousand words, think how much a short video can say. With video content as their secret ingredient, Video Brochures simply make product or service demonstrations, advertisements, fund raising requests, recruiting messages, and many other types of messages substantially more impactful.
So, why do decision makers love video brochures? Because they want information in seconds, and they want it to be thorough and interesting. They also want it to not feel like work when consuming it. Video Brochures satisfy those wants – quickly and impressively.
Buyer FAQ: Real Estate Video Brochure Orders
These answers cover the practical points buyers usually confirm before ordering a custom video presentation project.
What should a real estate team prepare before requesting a video brochure quotation?
Please share the target quantity, preferred brochure size, screen size, video length, artwork status, delivery location and the date the campaign materials are needed.
How do we choose the right screen size and memory for property presentations?
The best option depends on how much image detail the listing video needs to show, how many videos will be loaded and whether the brochure is used for open houses, investor meetings or direct mail.
Can we customize the printed cover and presentation flow for a specific property or agency campaign?
Yes. Buyers can usually tailor the artwork, button labels and messaging flow so the brochure fits a single property launch, a new development or a broader agency presentation.
Should we ask for a sample before approving a larger quantity for a property campaign?
Yes. A sample is useful for confirming print finish, playback quality and the overall presentation before moving into a larger order.
