Videos Perform So Well In 5×7 Video Brochures

Research reveals people remember 10% of what they hear, 35% of what they see, and 65% of what they see and hear. By combining sight, sound and motion, 5×7 video brochures engage more senses and make messages more memorable. 5×7 video brochures are excellent when used for training purposes. Companies often need to train groups of people but sometimes find it difficult to get them all together. 5×7 video brochures provide a perfect solution.

A successful network marketing company saw its revenue increase four times what it had been previously by using them to train distributors. Their method was simple. Each distributor purchased a company 5×7 video brochure like it was part of their inventory. The video content in individual 5×7 video brochures can be changed by connecting to a Mac or PC, and the company provided training videos on a website for distributors to download. The distributors watched the videos whenever convenient, and both parties reaped the benefits financially.

5×7 Video Brochures Make Videos More Profitable

If you’ve ever found yourself wondering how to make your videos more profitable, 5×7 video brochures might be the perfect solution. Are you like many other business owners who have spent big money on videos and just aren’t sure how to get them watched by the “right” people.

Or, do you completely understand that consumers actually seek out videos when shopping for products, services, or opportunities and you know you’ll miss out on precious revenue if you don’t present it well.

In the eyes of modern consumers, videos are classy and attention-grabbing. They’d rather read less and watch more, work less and feel more, and spend less and gain more. With videos, they can accomplish all of those.

Among other things, videos are excellent in business for sales, fundraising, educating, training, recruiting, and branding. Viewers have a much easier time paying attention to them than most other forms of communication, prospects, they’re interesting enough to intrigue even the most busy of candidates. They’re also effective enough to draw a response from even the most hard to reach professionals. For these and other reasons, videos definitely accomplish many important objectives in business. (They work super well for personal reasons too, but that’s an entirely different topic.)

5×7 Video Brochures Are Ideal For Training

Research reveals people remember 10% of what they hear, 35% of what they see, and 65% of what they see and hear. By combining sight, sound and motion, 5×7 video brochures engage more senses and make messages more memorable.

We recently had one of our customers tell us how their company has experienced great success throughout their organization by using 5×7 video brochures for training. For companies to get the most return on investment for the money they spend on training, it is necessary for presentations to keep the attention of viewers. Also, viewers need to watch in settings convenient for them to learn without distractions. 5×7 video brochures provide control to presenters and viewers. Companies control the messages on the printed part of the brochures and the video content, which can be optimized for effectiveness just like movie editors do for movies. Viewers control when they watch and can do so at a time when they feel is best for them to learn.

Here is a list of reasons why 5×7 video brochures are ideal for training:

1. Feedback shows people prefer watching videos over looking at motionless images showing them how to do things.
2. While the video content is being made, companies control the training content to optimize its effectiveness.
3. They usually cost between $25 to $55 per piece, which is affordable compared to many other training expenses.
4. New video content can be downloaded from a Mac or PC to keep it current.
5. No outside power source is needed since the batteries are rechargeable like cell phones.

When used for training, 5×7 video brochures save time for viewers

What Makes 5×7 Video Brochures So Effective

The combination of audio and visual in videos has an unparalleled affect on viewers. They have the ability to tell stories and show demonstrations in actual circumstances as well as incorporate non-verbal communication information can be presented faster in videos, and they engage more senses to make information more entertaining and easier to remember. In addition, with animation, they have the ability to explain concepts that are virtual real life images.

Storytelling is a highly productive strategy in marketing because of the affect stories have on recipient’s minds. Emotions get aroused, mental connections are made, and most people feel entertained when hearing or reading good story. People even relied on stories as far back as the Stone Age to send messages or to teach lessons in cave paintings, and the practice of relying on stories has continued in hundreds of cultures throughout time.

Whether used for teaching, marketing, selling, or to persuade someone to change their opinion about something, the power of stories is substantial. Politicians have been using stories for centuries to influence people’s opinion and the most effective ones are usually the videos that tell stories.

For presenters and videographers, having the right platform to showcase videos can have a significant impact on their success. Fortunately, 5×7 video brochures are ideal for showcasing videos.

or companies, 5×7 video brochures have proven to deliver outstanding ROI. We sell them for between $25 and $65 per unit and feedback indicates they’re worth even much more than that based on how well they perform.

In addition to being impressive, 5×7 video brochures are unique, captivating, and entertaining. They increase the number of times the “right” people watch a company’s videos, and they easily make a better impression than print literature that is traditionally left for prospects to review.

To learn more about 5×7 video brochures or the other marketing products we offer, contact us today.