Video Mailers provide a unique combination of traditional print advertising with modern video marketing to help companies boost revenue. Business owners and marketers rave about their effectiveness. At the same time, salespeople love using them.
Video mailers have provided excellent ROI for several years now, and distributing them as video mailers has made them even more effective.
Video Mailers Make Video Brochures Even Better
As a way to take advantage of the latest technology, companies have been benefiting from the many excellent ways to use video mailers. The usual method of distribution has been to hand them directly to targeted recipients, which is very effective. This also creates an ideal way to make a follow-up appointment because video mailers have to be picked back up.
Consider the following eight benefits of using video mailers:
- Video mailers increase the perceived value of your company.
- Inside the packaging, there is room for product samples to further impress recipients.
- Video mailers create a higher open and response rate according to feedback from our clients.
- Video mailers help ensure companies get remembered.
Video Mailers Help Companies Increase Revenue
For several years now, our customers have reported an increase in revenue soon after distributing Video Mailers. This is because they’re innovative, attention-grabbing, and impressive. It’s also because they’re highly effective at getting targeted prospects to watch videos. When it comes to engaging a target audience, rarely ever has there been a marketing product that has performed better.
Marketing and advertising impact revenue to the point where they determine how long many companies remain in business. Knowing this, it’s common for businesses to spend thousands of dollars on websites, Google ads, postcards, magazine ads, SEO, social media, and other forms of marketing and advertising year after year – always with the hopes of enjoying an increase in revenue. If the leads they receive fail to produce sales, it can be devastating. To give themselves a better chance at success, advertisers and marketers have learned that using videos is a fantastic strategy. On top of that, Video Marketing Products like Video Mailers have proven to produce excellent return on investment.
Effectively, Video mailers and Video Mailers have become extremely popular. Companies have discovered they’re like doubling or tripling their sales forces. In addition, recipients are so responsive to them that users wish they would have started distributing them much sooner.
From the moment they’re received, they’re almost impossible to ignore. The impressive, HD quality video and sound that greets recipients when they open them delivers messages in a unique and unforgettable way. While videos are the key ingredient, the entire package produces a WOW Factor that most people rarely ever feel when experiencing a marketing product or sales tool.
Let Your Video Do The Talking
People love videos, and because of it, the best marketing strategy for your company might be to let your video do the talking. Truthfully, people are more compelled by visual images and verbal messages than long, sometimes boring text, and videos are excellent in marketing. To test this, if you ask around, I’m sure most people will tell you they would much rather watch a short video about a product or service than look at motionless images and/or read text about it.
Why are videos excellent in marketing? Probably because they feel like less work, peak people’s interest, and engage more senses. They also make messages more memorable, which is a key to success for a marketing strategy, and they have the ability to present more information in a shorter period of time.
People respond well to videos and they’re exceedingly versatile. As a result, smart marketers now use video marketing as a foundation for success in business and companies regularly use them for sales, fundraising, educating, training, recruiting, branding and many other purposes.
Do Great Marketing With Video Mailers
For many companies, marketing has the biggest influence on their success or failure. From our experience, companies who understand marketing and spend time and money on it usually do better than companies who don’t. They understand that when their most likely customers are looking to buy whatever it is they sell, they have a much better chance of getting their business if they’ve marketed themselves well enough to be remembered.
Unlike other forms of marketing, video mailers can place your company videos directly into the hands of your most likely customers. They provide an excellent way to engage those you are hoping to influence, and they usually leave recipients feeling valued as well as impressed and acknowledged. As an added benefit, that often results in increased brand loyalty. Also, feedback indicates recipients regularly share them with co-workers and decision-makers, which means you get more marketing for your money.
Additionally, they offer the best of traditional print advertising along with modern video representation to render twice the appeal of other marketing materials. They are genuinely like holding a TV commercial in your hands, and they provide a perfect way to ensure messages get heard and help companies be remembered.
We understand the importance of marketing. We know how to save money for our clients, and we’ve helped many of them save thousands of dollars on highly effective marketing . With us, you can have an expert working with you from the beginning to the end. Someone who knows what it will take to get everything printed, manufactured, mailed, and delivered on time. Also, with our expertise and efficient processes, we have a great chance of making your project come in under budget.
To learn more about prices, turn-around time and/or other information about video mailers or video brochures, contact us today.
Buyer FAQ: Video Mailer Campaign Setup
Helpful answers for buyers planning video mailers for sales outreach, product launches or account-based marketing.
What kind of campaigns are video mailers usually best for?
They are often used for premium outreach, sales follow-up, product launches, dealer presentations and other campaigns where you need print and video to work together in one package.
How do buyers choose the right packaging for a video mailer?
The packaging choice should reflect the mailing method, the level of protection needed in transit and the presentation standard you want the recipient to experience when opening the piece.
Can we request a sample to review print quality and playback first?
Yes. A sample helps confirm the printed cover, video performance, button setup and overall construction before you approve the production run.
What do you need to quote a video mailer order accurately?
Please share quantity, finished size, screen preference, video length, packaging expectations, delivery country and target launch date. If the campaign has shipping or mailing limits, include those too.