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Video brochures present messages in the most effective way – through the power of videos. Research indicates people view them as keepable, which means they don’t get thrown away like many marketing pieces, and they often get shared amongst co-workers and decision-makers. In fact, people usually watch them in groups because they are so cool and unique. Research also indicates they create the best ROI. There aren’t many better ways for companies to boost their brand affordably, and video brochures carry a big stick in the way of perceived value.
Video brochures are cutting edge marketing tools that can be used in a variety of ways. They’re also VERY IMPRESSIVE. Companies use them all over the world for sales, fundraising, educating, training, recruiting, branding and many other business purposes. They are easily distributed to targeted recipients and are considered the most dynamic and attention grabbing tools needed to give your company an edge.
Marketing strategies often determine how successful companies become. Video brochures are modern, affordable and have proven to be extremely successful in marketing. When potential buyers are interested, engaged and impressed, sales become easier to make. Video brochures peak interest, engage more senses, and impress potential buyers. For anyone who has held one and felt its effects, it’s easy to understand why they are well worth the money.
Video brochures help professionals feel more relaxed and confident. They benefit from how often they’re able to talk less and listen more to prospects, which most people appreciate, and they regularly profit from how much more their messages get seen, heard and remembered. Consequently, better results often come from new relationships, and users sometimes feel more interesting to people in their current relationships. When it comes to getting the attention of targeted prospects, the advantages video brochures create are practically unbeatable.
Prospects typically respond better to calls-to-action in them, and the messages they deliver tend to make a greater impression on all parties involved in a decision-making process. Essentially, anyone who has a product, service, or opportunity to sell can benefit substantially from distributing video business cards. ROI with them is outstanding, and by capitalizing on the power of videos, users put themselves in position to enjoy greater success.
For salespeople, what might be the biggest obstacle is getting purchase approval from other decision makers who were not present for any of their sales presentations. For example, many companies are led by multiple owners or husbands and wives who make decisions together. Understandably, getting the approval of all decision makers is critical for success. Unfortunately, it is common for other decision makers to choose against making purchases because they receive information in a second hand way. Video brochures provide the perfect way to offset that by engaging other decision makers with high quality videos.
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Buyer FAQ: Video Brochure Questions for Sales Teams
These answers cover the practical questions buyers usually review before ordering a custom video presentation project.
What information should a sales team send before requesting a video brochure quotation?
Please share the planned quantity, preferred brochure size, screen size, video length, artwork status, delivery country and the date your team needs the materials in hand.
How do buyers choose the right screen, memory and battery setup for field sales use?
That depends on how much product detail the video needs to show, how many files will be loaded and how often the brochure will be replayed during meetings, demos or direct mail.
Can we start from an existing template and still customize the brochure for our sales message?
Yes. Buyers often begin with a proven structure and then adjust the artwork, button labels, print finish and message flow to match a specific campaign.
Should we approve a sample before placing a larger sales order?
Yes. A sample helps your team confirm print quality, playback performance and the overall sales presentation before volume production.
