Video Brochure Sizes Explained: Which One Is Right for Your Campaign?

How Screen Size Actually Affects the Experience

Before going through each size individually, it’s worth understanding what screen size actually changes in a video brochure — because it’s not just about how big the image looks.

Physical format of the brochure itself. The LCD module determines the minimum dimensions of the finished booklet. A 2.4-inch screen produces a brochure roughly the size of a thick business card. A 10-inch screen produces something closer to a small tablet in a hardcover. Every size in between sits somewhere on that spectrum — and the physical dimensions affect how the brochure is carried, mailed, displayed, and held.

The complexity of content it can carry convincingly. A 2.4-inch screen plays video — but it plays it on a very small canvas. A simple logo animation, a talking-head close-up, or a bold product reveal all work. A cinematic property walkthrough with wide-angle drone footage, interior detail shots, and on-screen text does not land well at 2.4 inches. The content and the screen size need to match.

The perceived premium level of the piece. There’s a straightforward relationship between screen size and how “serious” the brochure feels in the hand. A 10-inch hardcover video brochure communicates significant investment. A 4.3-inch soft-cover unit communicates utility and practicality. Neither is wrong — but they signal different things about the sender, and those signals need to be intentional.

Cost per unit. The LCD panel is the most expensive component, and its cost scales with size. Choosing the right size isn’t just a creative decision — it’s a budget decision. The good news is that the right size for your campaign is rarely the largest available. Most campaigns are best served by a size in the middle range.

2.4 Inch — The Pocket Format

The 2.4-inch video brochure is the smallest format in the range, and it occupies a specific and useful niche. The finished unit is approximately credit-card width and a little taller — thick enough to house the electronics, small enough to slide into a jacket pocket or sit in a wallet-sized slot in a presentation folder.

At this size, the brochure functions most naturally as a video business card rather than a conventional brochure. The screen is genuinely small — 2.4 inches diagonal — which means content needs to be designed for close viewing and simple composition. What works well: a bold logo animation, a single-sentence brand message in large text, a tight close-up of a face or product, a 20–30 second brand sting.

What doesn’t work: anything that relies on spatial orientation (a room, a landscape, a diagram), on-screen text smaller than a headline, or multiple elements competing in the same frame. The 2.4-inch screen rewards simplicity and punishes complexity.

Best for: Networking events, conference handouts, sales team leave-behinds, brand introductions, novelty gifting. Industries where the format works particularly well: financial services (a 30-second credential film on a business card format), entertainment and media (a film or album trailer in a card format), and consumer brands using it as a gifting or unboxing insert.

Postage weight: Very light — easily mailed in a standard envelope at minimal postage cost, which makes it practical for volume campaigns where the video element adds value over print but cost control is a priority.

The 2.4-inch format — pocket-sized, postage-friendly, and the natural choice when you want the video element without the physical presence of a larger booklet. See video business cards →

4.3 Inch — The Compact Workhorse

The 4.3-inch format is the most versatile of the smaller sizes — large enough to carry genuine marketing content with reasonable visual quality, compact enough to mail cost-effectively and handle practically in a bag or briefcase. The finished brochure is roughly the size of a small softcover book or a folded A5 sheet.

At 4.3 inches, content complexity opens up considerably compared to the 2.4-inch format. Talking-head testimonials work well. Product demonstrations with moderate detail are legible. Short brand films with multiple scenes read coherently. The viewing experience is personal rather than immersive — it’s designed to be held at arm’s length and watched as you would a phone screen, not placed on a table for a group to gather around.

The 4.3-inch format is a strong choice when the primary deployment is individual, one-to-one: a salesperson leaving it with a prospect after a meeting, a brochure being mailed to a named individual at a company, a follow-up piece for a specific contact rather than a group. It doesn’t try to be a presentation — it’s a direct communication from one professional to another, in a format that’s interesting without being ostentatious.

Best for: B2B sales follow-ups, pharmaceutical rep leave-behinds, real estate agent personal marketing, corporate gifting inserts, training provider capability statements. The 4.3-inch video brochure is one of the most requested formats for pharma applications specifically, where reps carry units in a sample bag and need something that fits cleanly alongside other materials.

Postage weight: Light enough for standard mail rates in most markets, making it practical for targeted postal campaigns without significant freight cost.

5 Inch — The Middle Ground

The 5-inch format sits between the compact utility of the 4.3-inch and the clear visual authority of the 7-inch. It’s a size that works well when you want more screen presence than the 4.3-inch provides but need to keep the finished brochure under a certain physical dimension — for postage limits, for fitting inside a specific packaging format, or for keeping unit cost lower than the 7-inch while gaining some of its visual quality.

In practice, many campaigns that start at 5 inches eventually migrate to 7 inches once the team has held samples of both and understood the viewing quality difference. The 7-inch screen handles wide-angle content, drone footage, and detailed product photography noticeably better. But for content that’s primarily interview-based — faces, talking heads, simple product reveals — the 5-inch format does the job well at a more competitive cost point.

Best for: Education fair handouts, volume direct mail campaigns where individual unit cost is a priority, programmes where the brochure accompanies other materials in a pack rather than functioning as a standalone piece. Also a reasonable choice for campaigns targeting recipients who will view the brochure one-on-one rather than in a group setting.

7 Inch — The Sweet Spot (Most Popular)

The 7-inch video brochure is the most widely ordered format — and the reasons for that are straightforward once you understand what changes at this screen size. At 7 inches, video content lands with genuine visual impact. Drone footage reads as cinematic. Interior architecture photographs with real detail. A talking head is large enough on screen that facial expression and authenticity register clearly. On-screen text is legible without needing to be set at a headline scale.

The finished brochure at this size is roughly A5 in width and a little taller — the dimensions of a standard hardcover journal or a thin trade paperback. It sits naturally on a desk, can be held comfortably in one hand, and has enough physical presence to command attention without feeling oversized or impractical to mail.

For most campaigns — B2B sales, real estate, pharmaceutical detailing, luxury brand marketing, university admissions, automotive follow-up — the 7-inch format hits the right balance of visual quality, physical presence, and cost. When clients ask us which size to choose and have no strong reason to go larger or smaller, the 7-inch is almost always the recommendation. Browse the 7-inch video brochure range to see current configurations and pricing.

The 7-inch landscape format — the most requested size across industries. Wide enough for cinematic content, compact enough to mail without freight complexity. View 7-inch options →

Best for: Almost everything — real estate property walkthroughs, pharma mechanism-of-action animations, luxury brand films, university campus tours, automotive driving sequences, corporate sales presentations, executive education pitches. If you’re unsure, start here.

Portrait vs. landscape: The 7-inch is available in both orientations. Landscape (wider than tall) suits driving footage, property exteriors, and any content originally shot in 16:9 widescreen. Portrait (taller than wide) suits interview content, product reveals in a vertical format, and campaigns where the brochure is designed to be held like a magazine rather than a tablet. More on this distinction in the orientation section below.

10 Inch — The Statement Piece

A 10-inch video brochure is a deliberate choice to make scale part of the message. The finished unit is close to A4 in size — larger than most people expect when they order one for the first time, and significantly more imposing on a desk or in a boardroom. That physical presence is the point.

At 10 inches, the viewing experience approaches that of a small tablet. Wide-angle aerial footage, architectural photography, detailed product imagery, and cinematic brand films all display at a quality level that is genuinely impressive. The screen is large enough for group viewing — two or three people can watch comfortably without crowding. This makes it the natural choice for presentations where the brochure functions as a shared visual aid rather than a personal handout.

The trade-offs are real. The 10-inch format is heavier and bulkier than smaller units — it’s not something a pharmaceutical rep fits easily into a sample bag, and mailing it requires a padded box rather than a standard envelope. The cost per unit is higher. And the physical scale means the brochure demands storage space and considered presentation rather than casual passing-around.

But for the right campaign, none of those trade-offs are relevant — because the scale and presence of the piece is exactly what you’re paying for. A prestige real estate developer sending a 10-inch video brochure to 30 high-net-worth prospects isn’t trying to be convenient. They’re trying to make a statement. And at 10 inches, the statement lands.

Best for: Luxury real estate launches, prestige automotive introductions, superyacht and private aviation sales, enterprise boardroom pitches, executive education proposals, luxury hotel sales to corporate travel managers. Any context where the physical scale of the piece is itself a brand signal. See the full 10-inch video brochure range for current specifications.

At 10 inches, the video brochure approaches tablet scale — a format that commands attention in a boardroom or on a high-net-worth prospect’s desk. View 10-inch options →

Side-by-Side Size Comparison Table

Which Size Works Best by Industry

General guidance only — the right answer for any specific campaign depends on distribution method, content type, and budget. But these are the choices that come up most consistently across industries:

Portrait vs. Landscape — Does Orientation Matter?

For sizes 5 inches and above, you have a choice of screen orientation: portrait (taller than wide) or landscape (wider than tall). This matters more than most buyers realise at the briefing stage, for two reasons.

It needs to match your video content’s aspect ratio. If your video was shot and edited in 16:9 widescreen (the standard for most professional video production, drone footage, and broadcast content), a landscape screen will display it correctly. On a portrait screen, the same video will either be letterboxed (black bars top and bottom) or cropped — neither of which is ideal. Conversely, if your content was produced vertically (social-media portrait format, some phone footage, certain types of product reveal), a portrait orientation is appropriate.

It changes the physical format of the brochure. A landscape brochure opens horizontally, like a wide book or a calendar. A portrait brochure opens vertically, like a magazine or a standard booklet. The landscape format is more unusual and tends to stand out on a desk; the portrait format is more conventional and integrates naturally with other printed materials in a pack.

For most campaigns involving driving footage, property walkthroughs, or campus tours, landscape is the correct choice. For campaigns involving predominantly interview content, product photography, or editorial-style images, portrait may serve the content better. When in doubt: shoot your video first, determine the aspect ratio, then specify the orientation that matches it. Doing it the other way around creates problems.

7-inch vs 10-inch in person — the size difference is significant, and both feel completely different in the hand. Ordering samples of both before deciding is always worth the few extra days. Request a multi-size sample →

How to Actually Decide (And Why Samples Help)

If you’ve read through the sections above and still feel uncertain, that’s normal — and it’s the honest reason why ordering samples before committing is so strongly recommended. The difference between a 5-inch and a 7-inch brochure looks like two inches on a spec sheet. In person, holding both, with a video playing on each, the difference in viewing experience and physical presence is immediately clear. Most buyers make the size decision easily once they’ve had samples in their hands for five minutes.

A practical decision framework if you want to narrow down before requesting samples:

Step 1 — Define your distribution method. Are you mailing these by post? Handing them out at events? Carrying them in a sales bag? Mailing large quantities by post typically means 4.3–5 inches to manage postage cost. Hand delivery or courier allows 7–10 inches without postage constraints.

Step 2 — Define your content type. Is the centrepiece of your video interview-based (faces, talking heads) or visual-spatial (architecture, landscapes, machinery, product detail)? Interview content is forgiving at smaller sizes. Visual-spatial content needs the 7-inch screen minimum to read well.

Step 3 — Define the impression you need to make. Is this a utility communication — practical, professional, informative — or a statement piece that signals significant investment? Utility: 4.3–5 inches. Statement: 7–10 inches.

Step 4 — Check the budget. At the quantity you’re planning, calculate the per-unit cost difference between your top two size candidates. If the gap is small relative to the campaign value, go larger. If the gap is significant, go smaller and invest the saving in better video content.

And then — order samples of your top one or two sizes and make the final call in person. That’s the right process, and it almost always produces a confident decision.

Frequently Asked Questions

M&M Tech is a factory-direct video brochure manufacturer in Shenzhen, China. We produce custom video brochures in sizes from 2.4″ to 10″ — portrait and landscape, soft and hard cover, standard and IPS panel. No minimum order. Lifetime warranty. Request a sample at any size, or contact us to discuss your campaign requirements.