Video Brochure Mailers Firmly Connect With Decision-Makers

video brochure mailers are excellent at drawing a response from a target audience. They’re highly impressive, and because they tend to make it to the desks of decision-makers quickly, ROI with them is outstanding.

If you’ve ever seen a video brochure mailer in action, you’re probably well aware of how impressive they are. video brochure mailers are basically Video Brochures that get sent in the mail with custom packaging, which makes them even more effective.

video brochure mailers have proven to draw a very good response from recipients, especially if the video content clearly tells them ways a product, service or opportunity can help them. The key is to get the video content right, and to target the right decision-makers with them.

How To Get The Best Response To Video Brochure Mailers

In the digital age we live in, companies have realized people pay more attention to videos than most other forms of interaction.If you’re reading this, you’ve probably already used or are considering using video brochure mailers. We’ve seen them produce some amazing results over the past several years, and the majority of our customers who use them report very good ROI. For many of them, what made the biggest difference are the following suggestions in the strategy they used to produce the video content.

It helps to keep viewers “right brained”. Instead of having them think very much to process data or listen to statistics, it’s more effective to stir their feelings and arouse their emotions. What usually happens when emotions are aroused and mental connections are made is that viewers feel like learning more. On the other hand, when people are given very many statistics or details about products, services, or opportunities, they feel overloaded and often lose interest. Basically, when given what feels like information overload, prospects are just as likely to talk themselves out of responding as they are to talk themselves into responding.

Shorter videos with a clear call-to-action work best. In marketing, 30 seconds or less of video content is often best. People love videos, and two of the biggest reasons are because they’re efficient and they use images with sound and motion to engage many different senses. As a result, they feel like they take less effort to consume. On top of that, information presented in them seems easier to understand. However, after about 30 seconds is when most viewers get distracted or tune them out. Also, because videos are so effective at arousing emotions, they tend to get viewers to respond to calls-to-action more effectively than most other forms of communication. This is sometimes why infomercials televised in the middle of the night perform so well.

Video Brochure Mailers Produce Great ROI

In a world where attention spans seem to be shorter than ever, people now feel like they have less time to complete their tasks and finish all of the things on their to-do lists. To offset this, communication in videos has become more and more important.

video brochure mailers have proven to be extremely effective at engaging targeted prospects and getting positive responses from them. ROI with them is reportedly outstanding, and when companies send them to their most likely customers, they often make more sales. In addition to getting increased attention on videos, video brochure mailers rarely ever get screened out or set aside. As an added bonus, decision-makers often share them with co-workers and other executives who influence their decisions, which helps video brochure mailers make an even greater impact on more people.

Video Brochure Mailers Can Improve Training

Without a doubt, training affects how much success companies enjoy and video brochure mailers can make a significant improvement in it. By using images with sound and motion, videos have the ability to say and show more in less time (2 to 5 minute training videos are efficient and can be extremely effective). Training videos allow viewers to rewind and re-watch segments of a video whenever necessary or desired. Sending video brochure mailers to employees in different locations saves thousands of dollars in travel expenses.

With respect to company training, the most effective training videos are usually short and focused on key performance indicators that significantly affect the level of performance by employees. Content that could be viewed completely avoided, and only information relative to an employees work responsibilities is included.

By using video brochure mailers to distribute training videos, employees are able to learn without even having to leave their work stations or be distracted by something that takes them away from their main responsibilities. video brochure mailers can be changed easily with most PC or laptops so the same units can be used over and over again.

Follow-Up After Sending Video Brochure Mailers Is Key

As a way to engage decision-makers, video brochure mailers are highly effective. However, when it comes to follow-up, there are definitely some approaches that often work better than others.

One important element of good follow-up is the introduction of new information. For prospects, when they receive new information, it gives them a reason to possibly change their answer from “no” to “yes”. That matters because prospective buyers usually need to see value in what is being offered before they’ll actually buy it. Otherwise, if a salesperson continues to follow-up and pretty much says the same thing over and over again, prospective buyers usually become tired of seeing them and start avoiding them every chance they get.

For example, executives can usually tell pretty quickly if a salesperson truly cares about them or if their primary focus is just to make a sale. When salespeople truly care about whether or not their products or services will help their customers, they tend to be more like-able. That is important because most people are much more likely to buy from salespeople they like as opposed to ones they don’t.

As we’ve learned over the past few years, salespeople who are really good at following up after sending video brochure mailers usually enjoy greater results. Coincidentally, video brochure mailers provide an excellent reason for salespeople to follow-up, which means they work extremely well as door openers.

To learn more about video brochure mailers or any of the other video marketing products we offer, contact us today.