Video Book beat direct mail in marketing every time. You know that hope you have that your prospects will try your product(s) or service(s) and then compare what they experience to your competitors because you firmly believe what you sell is better? Well, our customers have done that… both with other forms of direct mail and with Video  Marketing Products made by other companies. Ours win time and time again.

How To Ensure Your Videos Get Watched

As effective as they are, the key to success with videos is making sure they get watched by the right people.

That said, here’s how to make that happen: Use Video Books — also known as Video Flyers, Video Books, Video Book, Video Cards and Screen In Print, etc.

Yes… Pay-per-click works. So does including videos in emails, social media, newsletters, and on hosting platforms like YouTube, Vimeo, and company websites. However, those don’t work nearly as well as direct mail marketing products like Video Books and Video Boxes.

Why? Because when recipients receive them, they’re practically impossible to ignore. They also feel like gifts and get shown around offices to others who influence purchasing decisions.  At the same time, we’ve had clients report as high as a 66% response rate when using them. We’ve also had one tell us they enjoyed a 70% increase in sales after theirs were distributed. Clearly, those results blow away other marketing strategies.

If you’re a marketer who wants to make your business look relevant, exclusive and professional — Who doesn’t, right? — Here are 8 highly effective types of videos you can use:

  1. Testimonials – Shoppers appreciate how easily they can relate to other consumers.
  2. Sales – When considering making a purchase, what everyone mostly wants to know is how using what they’re thinking about buying will improve their lives.
  3. Explainer Videos – They’re efficient, and usually easy to trust.
  4. How-To Videos – Watching instructions as you go tends to feel easier than reading them.
  5. Behind-The-Scenes – They’re usually informational, and they excel at increasing connections between companies and their most-likely-customers.

6 . Culture Videos – Sometimes shoppers just want to know a company’s character and values.

  1. Demonstrations – Similar to explainer videos, these typically show consumers exactly what they’ll get from their purchase.

8 . Webinars – An efficient way to connect, educate, and build excitement.

Regarding how to choose which type of video to create, it mostly depends on your intended message. Where your prospects are in the sales funnel will factor in as well. Nevertheless, these 8 types of videos tend to peak interest while also boosting relevance, exclusivity and professionalism.

As you probably know, consumers love videos. They also tend to respond to them more often than other forms of communication. So, why is that? Well, partially because marketing videos allow consumers to feel a presence with a brand. They also have a way of allowing them to see inside a company’s  operations and/or get a feel for their products, services and opportunities better than motionless content.

At the same time, since they’re super popular, they enable companies to feel confident that they’ll draw attention and curiosity from their target audience. Plus, they have the distinct ability to increase trust, and decision-makers seek them out. Companies who use them benefit significantly from that alone. For instance, here’s a marketing video that says a lot…very quickly.

Why Marketing Videos Are Extremely Effective

Thinking about videos, how much do you like them as a consumer? For instance, when it comes to learning about products and services, would you rather watch a video about them, or read extensive amounts of text and/or listen to audio?

How about when you’re learning how to perform a procedure? I mean, isn’t watching a video demonstration much easier than following written instructions? Okay, maybe not always, but often it is…and more times than not, in my opinion.

With that said, here are 8 reasons why marketing videos are extremely effective:

  1. You know the saying “Facts tell and stories sell?” Well, videos tell stories much better than motionless images, gobs of text, and even audio

communication.

  1. In general, people don’t like to read much anymore.
  2. Videos combine images with sound and motion to say and show more in less time than most other forms of communication.
  3. Videos tend to build trust more effectively than motionless images, gobs of text, and even audio communication.
  4. Videos can explain practically anything, especially by using animation for complex concepts.
  5. By arousing emotions, videos prompt higher response rates from consumers.
  6. Decision-makers often seek them out, and even hard-to-reach prospects are more likely to respond to them. (See the testimonial below.)
  7. According to many studies like the ones done by Wyzowl, videos are highly effective at boosting sales.

m&m Tech Video Books Deliver Powerful Marketing

At m&m Tech, we’re aware that sometimes it can be a challenge for companies to design cost-effective marketing solutions. Whether it’s because of the creativity and range of materials it takes to produce them, or the resources they may not have… we understand. Fortunately, that’s our specialty and we can deliver those cost-effective marketing solutions for you.

Essentially, from the moment our clients decide to work with us to the moment their projects are complete, they benefit from our industry-leading resources. We know what it  takes to design, print, manufacture, and deliver highly effective Video Marketing Products on time, and we’d love to do the same for you.

In addition, from what we know, we’re the only company in our industry to include a full, one-year warranty with every sale.

On top of that, we don’t lock video content on the units. We simply load the videos supplied to us by our customers during the manufacturing process. Then we leave them unlocked so they can change them whenever they want. While some companies charge for this, we don’t because we believe our customers shouldn’t be restricted from doing whatever they want with their products. If they decide to make changes and/or reuse them, all the better.

Buyer FAQ: Video Book Sales Campaign Orders

These answers cover the practical points buyers usually confirm before ordering a custom video presentation project.

What details help match the right video book format to our sales campaign?

Please send the target quantity, brochure size, preferred screen size, video length, artwork status, delivery country and the date the campaign materials are needed. It also helps to mention the audience and sales setting.

Can the printed cover and button layout be customized for different product lines?

Yes. Buyers can normally define the cover artwork, button labels and printed messaging so each video book supports a specific product range, presentation or market segment.

How should buyers choose memory and battery for repeated sales presentations?

The choice depends on the final video length, the number of files to preload and how often the unit will be played during meetings or events. Sharing those usage details makes the recommendation more accurate.

What should we confirm before requesting packing and delivery for a rollout?

Please confirm whether the video books will ship to one location or multiple teams, whether they need individual packing, and when they must arrive. Those details help define a practical delivery plan.

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