Trackable Video Brochures Are An Awesome Tool For Salespeople

If there is a market for your product, trackable video brochures will make you money. They combine highly productive video marketing with the best of print advertising to form an exceptional marketing piece. As a result, they do a phenomenal job of showing targeted prospects what products can do for them. By the way, that’s what they’re most interested in anyway.

Trackable Video Brochures Increase Sales

In this day and age, video communication is extremely productive. Consumers seek it out. Executives pay more attention to it than most other types of communication. They especially love it when looking for new products, services, or opportunities. Basically, if you’ve got a sales message to present, using a video to do so will help it be more appealing, which means the people you want to consume it will be more likely to do so.

Specifically, here’s how trackable video brochures will make you money: Open and response rates with decision-makers who view them are outstanding. Not only is the entire marketing package appealing, impressive, and efficient, but they simply can’t get what they’ve seen out of their minds anytime soon. From that point on, it’s up to the sender to follow up, set up a meeting, and/or close a deal. The trackable video brochure will definitely do its part to open the door. For only $10 to $50 per unit, it’s easy to understand how return on investment with them is reportedly fantastic.

The Advantages Of Using Trackable Video Brochures

In the digital world we live in, trackable video brochures have become an excellent way for companies to increase sales. One of the reasons they’re so effective is that they engage more senses and arouse more emotions in viewers, which helps them create a better connection between companies and their most likely customers. They’re also extremely impressive, efficient, and ideal for helping videos get watched by decision-makers. For people who understand the power of videos, this is a huge benefit.

On top of that, executives usually find it hard to resist sharing trackable video brochures with co-workers and other decision-makers. That usually doesn’t happen with most other sales tools and marketing materials, and they increase the perceived value of what is being sold and the company who is presenting it. By doing so, they make the job of a salesperson much easier.

With that said, one of the greatest values trackable video brochures offer is that they are easy to get in the hands of targeted prospects. Not only can they be hand delivered, but receptionists and assistants usually make passing them along a higher priority. If a targeted prospect is hard to reach or is not responding to phone calls or emails, then mailing them is highly effective too.

Types Of Videos You Can Use In Your Trackable Video Brochures

While it might feel intimidating when you’re first starting out, creating content for trackable video brochure gets fairly easy. The best way to find a strategy that will work well is to experiment with the types of videos and see which ones resonate with your target audience. Of course, if you already have a pretty good idea of what will work best, experimenting isn’t necessary.

Here is a list of the most common types of videos:

Explainer videos: These are usually short and thorough. Basically, they provide an appealing way to explain products, services, opportunities, and instructions so potential users or customers will understand them well. For concepts that are difficult to explain, animation is the ideal communication method. It can bend the laws of nature in ways that real life people and objects simply cannot.

Demonstration videos: These are usually longer videos that explain products, services, and opportunities in greater detail. They show them in action in real life circumstances, which makes them more trustworthy, and they help viewers see themselves using whatever is being presented for themselves. Since one of the keys to being successful in sales is to help potential buyers see themselves using the commodity being sold to make their lives better, demonstration videos are often lucrative difference-makers.

Testimonial videos: Customer testimonials provide an ideal way for companies to build trust with consumers. Testimonials feature real people who have personal experience with the commodity being sold. As well, others who are considering buying it normally place a high value on hearing what other users have to say. When they can see them, trust escalates. As a result, purchasing decision become easier to make.

Trackable Video Brochures Are An Awesome Tool For Salespeople

For people who work in sales, it’s an advantage to know prospects who would be ideal buyers for what they’re selling. Just as well, it can feel frustrating when they’re unresponsive for one reason or another or just won’t take the time to listen. Maybe their co-workers are acting like gate-keepers who normally screen salespeople, or they simply have made it their policy to not meet with salespeople unless they initiate contact with them first, their doors just aren’t open.

Having state-of-the-art sales tools with videos helps salespeople feel more confident and relaxed. With them, they can talk less and listen more, and their whole sales presentation usually feels more modern and interesting. Also, videos engage more senses in viewers and allow companies to sell without salespeople having to be involved throughout the entire process. Furthermore, research indicates people remember up to 65% more when watching videos because audio and visual are combined. Traditional forms of audio messages and print advertising simply do not make the same impact.

To learn more about trackable video brochures or any of the other video marketing products we offer, contact us today.