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Direct Mail Marketing has produced solid returns for decades now. However, companies have found that including videos in it improves its performance substantially. Why? Because videos can say and show more information in less time. Consumers also pay more attention to marketing when videos are included, and it feels more appealing.
If you’re a marketer, you’re probably fully aware of how impactful it can be to have your videos get watched by your target audience. Their power is why Video Marketing is the NO.1 strategy being used around the world. It’s also why most successful companies rely on it, and why traditional marketing tactics are no longer as effective. Coincidently, the fact that most people don’t like to read as much anymore is one reason, right? I mean, if given the choice between reading a brochure or watching a video in a Cisco Video Conferencing Brochure…Well, it’s an easy choice, at least for most.
While this might feel like an out-of-the-blue advantage to point out, you can advertise with a Video Marketing Brochures and cover your legal disclosures at the same time. Here’s how – you know all of that fine print your company puts at the end of printed sales tools and emails? Or, are you aware there might be more to disclose if your company uses videos for advertising? Well, it can all be included at the end of your video(s) in Video Marketing Products. Then your bases should be covered.
3 Reasons Why Videos Get Watched In Red Paper Plane Video Brochures
Ideal for high impact direct mail campaigns. Unlike pieces of mail in a pile, Red Paper Plane Video Brochures stand out significantly. The emotional effect they generate on recipients is unrivaled. They also create amazing impressions, and with respect to making a recipient feel valued, these have that covered as well.
Excellent Storytellers. People tend to love stories. We fall in love with them from the time we’re kids, and by arousing emotions with sight, sound and motion, they often resonate with us throughout our lives. Similarly, in marketing, stories in videos have a way of satisfying the personal connection we seek as we search for information and understanding. By drawing us in, holding our attention, giving us information, and making us feel invested in what’s happening, they tend to make it easier for us to make purchasing decisions.
Ideal for Target Marketing. Red Paper Plane Video Brochures enable videos to be delivered directly to prospects in-person or by mail (Video Mailers). Afterwards, they’ve been known to produce as high as a 66% response rate, and they make follow-up significantly easier.
Red Paper Plane Video Brochures Are Like TV Commercials
The way videos can say and show more in less time makes them more appealing. Also, for viewers, videos tend to escalate trust, and watching them feels like less work. At the same time, they tend to make things easier to remember, and by arousing emotions, they have a way of motivating viewers to respond. With that said, it’s no wonder why Video Marketing blows away other strategies. However, the biggest key to success with them is finding a way to ensure they get watched by your target audience… And that’s where Red Paper Plane Video Brochures perform like superstars.
As a way to increase sales and exposure, Red Paper Plane Video Brochures are very much like TV commercials. Fortunately, they’re much less expensive. In addition, when recipients hold them in their hands, they don’t hit the mute button or change the channel.
why are they so effective? Because videos combine images with sound and motion to create better mental connections between viewers and presenters. They also increase trust since people find it easier to believe what they see and hear. Plus, they enable presenters to explain products, services and opportunities more thoroughly and in less time. For these and other reasons, companies get better results with videos than they do with most other advertising strategies.
Likewise, with respect to Red Paper Plane Video Brochures, they have a way of increasing the perceived value of commodities advertised in them. They also sometimes turn average salespeople into great salespeople. From what we’ve seen, there really isn’t a better way for companies to ensure their videos get watched by their most-likely-customers…and they outperform emails by a country-mile.
The Benefits Of Using Red Paper Plane Video Brochures For Sales
One of the greatest advantages of direct mail is that recipients have no choice but to touch it to get it out of their mailbox. Then, by including a clear and meaningful message, companies increase their chances of connecting with recipients. At the same time, getting a consumer’s attention isn’t as simple as just mailing a postcard, brochure, or flyer to them. What makes Direct Mail Marketing work much better according to hubspot.com is when it includes a video.
Likewise, research has proven that video content helps marketing messages draw a greater response. Among the many things they do well, Red Paper Plane Video Brochures provide an excellent way for companies to get their target audience to watch their videos. Undoubtedly, they’re far more productive than emails. They also outproduce flyers, pamphlets and business cards when it comes to advertising and marketing, and the results aren’t even close.
Essentially, capitalizing on the power of videos is what makes them so profitable. They’re also reusable because the video content on them is easy to change. And, unlike our competitors, we do not lock the original content after we load it into the units. By the way, we don’t charge for that either.
After reading this, if you’d like to use Red Paper Plane Video Brochures to ensure your marketing videos get watched by your target audience, or to get a FREE Sample, contact us today.
Buyer FAQ: Video Brochure Direct Mail Projects
These buyer questions focus on the planning details teams usually confirm before ordering video brochures for direct mail or sales outreach.
What details should we send before asking for a quote on a video brochure direct mail project?
Please share quantity, preferred finished size, screen size, video length, artwork status, delivery country and your target mailing date. If the brochure will travel with samples or gifts, include that too.
How do buyers choose the right screen size and memory for a direct mail brochure?
That depends on the length of the video, how much product detail the content needs to show and whether the brochure will be watched one-to-one or shared in a meeting. Once those points are clear, the screen and memory setup can be matched more safely.
Can we order a sample before a larger mailing campaign?
Yes. A sample helps your team review print quality, playback, button function, mailing feel and the overall presentation before confirming the full quantity.
Can the cover printing and insert message follow our campaign template?
Yes. Buyers can provide brand guidelines, artwork files or a simple layout reference so the video brochure matches the wider campaign and sales message.
