In today’s digital world, it’s hard to imagine success in marketing without videos being a key component in any strategy. Why? Because consumers respond more favorably to them than most other forms of communication, and they can be used to advertise practically any type of business.

What if you knew a way to get your company’s TV commercial in the same room with your best prospects. I know… your company would have to have a TV commercial for you

to make that happen, but just roll with me here. Better yet, imagine if you could make it so appealing that they couldn’t resist watching it. Even better — imagine if they would hold it in their hands while it played, practically ensuring that they’d give it their full attention. And even better part 2 — imagine if they were so captivated by it that they’d show it to others who influence their purchasing decisions. Well, that’s what LCD Video Brochures have been doing for about a decade now. In a nutshell, they’re irresistible. They also make marketers who use them look like geniuses. The ROI they produce thrills company owners, and the messages they deliver

motivate recipients to respond. Thinking about it, are there any other marketing materials that accomplish nearly as much?

If you’re aware of what kind of return you can get using Video Brochures, deciding to use them is a no-brainer.For instance, we’ve had clients report as high as a 66% increase in response rate when compared to other marketing strategies they’ve tried. We’ve also had some report as

high as a 70% increase in sales after they’ve completed their interactions with all of the prospects they sent them to. Why? Partly because they’re a tangible marketing piece that capitalizes on the power of videos, which in today’s world is a huge difference-maker. Also because they get advertisement videos in the same room with decision-makers, they help users get their videos watched by prospects who otherwise might have never watched them. And

since they’re cutting-edge and still novel, they’re practically impossible to ignore.

So, here’s what we recommend. Pick 50 to 100 of your most desirable prospects. You know — the ones who are hard to communicate with because they constantly ignore you,

BUT when they spend, they spend BIG! Then send one of these to each of them.

As a way to engage decision-makers, Video Mailers are highly effective. However, when it comes to follow-up, there are defi nitely some approaches that often work better than

others.

For example, executives can usually tell pretty quickly if a salesperson truly cares about them or if their primary focus is just to make a sale. When salespeople truly care about

whether or not their products or services will help their customers, they tend to be more like-able. That is important because most people are much more likely to buy from

salespeople they like as opposed to ones they don’t.

In addition to being like-able, salespeople who use effective follow-up techniques often enjoy greater success.

One important element of good follow-up is the introduction of new information. For prospects, when they receive new information, it gives them a reason to possibly change

their answer from “no” to “yes”. That matters because prospective buyers usually need to see value in what is being offered before they’ll actually buy it. Otherwise, if a salesperson continues to follow-up and pretty much says the same thing over and over again, prospective buyers usually become tired of seeing them and start avoiding them

every chance they get.

Video Mailers beat direct mail in marketing every time. You know that hope you have that your prospects will try your product(s) or service(s) and then compare what they experience to your competitors because you firmly believe what you sell is better? Well, our customers have done that… both with other forms of direct mail and with Video Marketing Products made by other companies. Ours win time and time again.

For businesses, marketing is one of the most important procedures. In addition to building brand awareness, it also engages consumers, increases sales, and helps businesses grow. Its effectiveness is basically essential, and companies who are good at it tend to do well overall.

Here is a brief list of benefits marketing provides:

  1. Initially, it informs consumers.
  2. It has a way of equalizing competitors, whether big or small.
  3. It reminds consumers that a particular business exists.
  4. Marketing keeps relationships going with customers.
  5. It helps establish new relationships with prospects.
  6. It generates excitement with special announcements and offers.
  7. Marketing sells products, services and opportunities.
  8. It helps ensure the growth of businesses.

With so much revenue at stake in the marketplace, marketing shouldn’t be ignored. Having a solid presence online and among consumers in a local area is extremely beneficial, and companies who follow effective strategies tend to benefit greatly because of it.

Buyer FAQ: ROI-Focused Video Brochure Orders

These answers cover the practical points buyers usually confirm before ordering a custom video brochure project.

What campaign information should we provide when discussing ROI-focused video brochures?

Please explain the target audience, planned quantity, brochure size, video length, delivery country and when the brochures need to be ready. It also helps to mention whether they will be used in meetings, direct mail or events.

How can buyers choose a screen and specification that fits the audience and use case?

The right setup depends on what the viewer needs to see, how long the video is and how the brochure will be handled. Share the real campaign scenario first so the recommendation is based on use rather than guesswork.

Can the brochures be packed for sales reps, direct mail or trade show handouts?

Yes. If the units will be distributed through different channels, mention that early so the packing plan can support your actual outreach workflow.

What should we confirm before moving from sample approval to volume production?

Before confirming a larger order, make sure the artwork, video files, button sequence, packing request and delivery plan are all approved by your team.

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