How To Choose A Video Brochure

Video brochures can be categorized in several ways, primarily by their activation method, screen configuration, and level of interactivity.

1. By Activation Method

This refers to how the video starts playing.

• Auto-Play / Magnetic Switch: This is the most common and impactful type. A small magnet in the cover and a reed switch in the body work together to automatically turn the screen on when the brochure is opened and off when it’s closed. This creates a seamless “wow” effect with no user effort required.

• Pull-Tab Activation: Before opening, the user must pull a physical tab (like a pull-tab on a battery) to connect the circuit and power the device. This preserves battery life during shipping and storage and builds anticipation.

• Button Activation: The brochure has a simple physical power button that the user must press to start the video. This offers more user control but is slightly less impactful than auto-play.

2. By Screen Configuration and Design

This refers to the physical layout and how the screen is integrated.

• Single-Screen Brochure: The standard and most cost-effective format. It features one integrated screen, typically on the right-hand interior page, with supporting print content on the opposite page and cover.

  • Folder Style: A simple, elegant folder that holds the screen on one side and a printed insert or additional information on the other.

  • Booklet Style: A multi-page, bound booklet with the screen embedded in one of the pages, allowing for more detailed printed information.

• Dual-Screen / Multi-Screen Brochure: A high-end, dramatic format that features two or more screens.

  • How it works: When opened, screens on both the left and right pages activate simultaneously, creating an immersive, panoramic viewing experience. They can show a single widescreen image or two complementary videos.

  • Best for: Showcasing luxury products (e.g., a car’s interior and exterior), comparing “before and after,” or creating a highly immersive brand film.

3. By Level of Interactivity

This refers to how the user can interact with the content.

• Linear Playback (Non-Interactive): The most common type. The video plays automatically in a continuous loop from start to finish. The user is a passive viewer. The content is fixed and cannot be changed.

• Interactive Video Brochure: A more advanced type that gives the user control over the content.

  • How it works: It incorporates touch-sensitive buttons (capacitive or resistive) either on the screen itself or as printed buttons on the paper next to the screen. Pressing these buttons allows the user to navigate a menu, choose different video chapters, change languages, or view different product features.

  • Best for: Complex products with multiple features, international audiences, or providing a customized, user-driven experience.

4. By Special Features

Some video brochures incorporate additional technologies for a unique experience.

• Audio Brochures: A simpler, lower-cost alternative that focuses on sound. Instead of a screen, it has a built-in MP3 player and speaker. When opened, it plays a pre-recorded audio message, which can be paired with powerful imagery in the print design.

• Brochures with Integrated Components: These can include elements like:

  • Sample Compartments: A small area to hold a physical product sample (e.g., fabric, a cosmetic sample).

  • QR Codes: Printed next to the screen to drive users to a website, landing page, or contact form for further action.

  • NFC Chips: Allows users to tap their smartphone to instantly save contact information or open a digital link.