Do you know that video brochures can also be referred to as video card

For anyone familiar with Video brochures, it’s not surprising that executives respond so positively to them. They provide an ideal way to make contact because they spike

curiosity. Also, the WOW FACTOR they deliver escalates their impressiveness. As a result, return on investment with them is outstanding.

Companies who use Video Brochures love how they can convey more information in less time when distributing them. Traditional sales and marketing tools fail to even come

close to the level of engagement they deliver.

In case you aren’t familiar with them, image this: If a picture is worth a thousand words, think how much a short video can say. With video content as their secret ingredient,

Video Brochures simply make product or service demonstrations, advertisements, fund raising requests, recruiting messages, and many other types of messages substantially

more impactful.

So, why do decision makers love them? Because they want information in seconds, and they want it to be thorough and interesting. They also want it to not feel like work when

consuming it. Video Brochures satisfy those wants – quickly and impressively.

In humans, the influential affect of stories begins when we’re kids. Then as we age, we continue to enjoy them. Sometimes we even want to hear a story again even if we’ve

heard it before because of the pleasant feelings it creates. Because of this, it was discovered centuries ago that telling stories is one of the most effective ways to teach important concepts, safe practices, and endless amounts of other information.

Some reasons why Video Brochures are so effective:

-In many cases, they perform just as well as TV commercials.

– Video Brochures have proven to make salespeople much more effective.

-Recipients regularly share them with co-workers and others who influence their decisions.

– Videos make messages exceedingly more memorable.

-Changing video content in Video Brochures is extremely easy.

-Consumers are 85% more likely to purchase a product or service after watching a video brochure.

-They increase the perceived value of companies and the commodities they sell.

– They easily win the battle for attention on desks and in mailboxes.

– They’re viewed as novelty items instead of throw-way marketing pieces.

-Video Brochures create an ideal reason for salespeople to follow-up after engaging prospects.

Easily the greatest benefit Video Mailers produce is that they get the “right” people to watch videos that are ideal for their attention. For instance, according to a report from Forbes, 65% of executives visit a company’s website and 39% actually call them after watching a video about a product, service, or opportunity they are already interested in purchasing. The point being that it curbs procrastination.

What’s more is that it’s common for them to search for videos to learn about ways to improve their own companies. Coincidentally, companies who use videos to show what they offer are usually considered more appealing than their competitors. And, feedback indicates they get rewarded financially for it.

And finally, another benefit is that Video Mailers rarely ever get screened out by gate-keepers or assistants before reaching decision-makers. That makes them significantly different from most other marketing materials, and then after watching them, executives usually can’t resist showing them to others who influence their decisions. Not many other sales and marketing products are responsible for anywhere near as much influence.

As you probably know, consumers love videos. They also tend to respond to them more often than other forms of communication.

So, why is that? Well, partially because marketing videos allow consumers to feel a presence with a brand. They also have a way of allowing them to see inside a company’s operations and/or get a feel for their products, services and opportunities better than motionless content. At the same time, since they’re super popular, they enable companies to feel confident that they’ll draw attention and curiosity from their target audience. Plus, they have the distinct ability to increase trust, and decision-makers seek them out. Companies who use them benefit significantly from that alone.

The definition of novelty is that it is the quality of being new, striking, original or unusual. In many cases, novelty heightens appeal, increases exposure, and makes information more memorable about people, places or things. As a result, novelty helps marketing messages receive more attention and produce much better results.

One of the primary reasons why Video Mailers are so effective is that they combine the power of video with the power of print, the power of tangibility, and the power of novelty in one package. Another reason is that when watching videos, viewers gain the advantage of being able to see and hear more information in less time, thus helping them learn more details. The heightened appeal also arouses more senses, making the act of watching them more enjoyable. Even though many people still like to touch and feel attractive print marketing media life traditional brochures and flyers, the addition of videos has proven to help companies benefit from their messages receiving far more attention.

With all of that said, Video Mailers help companies be the first to come to mind when consumers need or want what they offer. In a nut shell, that defines the purpose of marketing. It all begins with the increased amount of attention their Video Mailers receive from targeted recipients and other people who influence their decisions.

Furthermore, our customers who use them often rave about how well they perform.

Effectively, Video Mailers provide a clever way to use Video Brochures. In addition to getting messages directly into the hands of targeted prospects, they succeed at producing a high rate of response.

On top of that, feedback indicates they help recipients feel valued, acknowledged, and impressed. They also increase brand loyalty when sent to current customers, and recipients commonly share them with co-workers and other decision-makers who influence their decisions. For that reason alone, they’re well worth the money it costs to have them.

Buyer FAQ: Video Card And Video Brochure Buying Questions

These answers cover the practical points buyers usually confirm before ordering a custom video brochure project.

When buyers say video card, video brochure or video mailer, what should they clarify?

It helps to clarify the finished size, fold style, screen size, playback buttons and the main campaign use. Different buyers use different names, so sharing the practical format requirements avoids confusion.

What quotation details help match the right format to the campaign?

Please send the planned quantity, brochure size, video length, artwork status, delivery country and the date you need the project completed. Those details make it easier to recommend a suitable format.

Can button labels and printed messaging be customized for different presentations?

Yes. Buyers can usually define button names, printed cover messaging and artwork direction so the final piece supports the exact product launch, sales pitch or event message.