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Before elaborating on some of the major advantages video brochures produce, the following video shows video brochures and video mailers in action. If you’ve ever had the chance to hold one. They have worked with hundreds of organizations around the world to help them recruit, engage, train and manage their personnel in ways to help them feel empowered. For their clients, their software impacts every aspect of their employee’s experiences by helping them learn how to make their best work even better. As a result, they have better employees and a better company overall.
Let’s face it – attention spans are currently shorter than ever. Employees don’t want to sit through long presentations, and customers don’t want to read through pages of information about the history and qualified cations of companies or the intricacies of their products or services. With that in mind, how should companies make sure their associates and potential customers are adequately informed about who they are and what they have to offer?
The simple answer is by using short, scripted, edited videos and/or video brochures. They normally don’t take much longer to create than a standard presentation, and they are excellent at presenting all the information companies need to communicate in a fraction of the time it takes to give a live presentation. All things considered, video content creates a win/win for everyone.
Videos can serve multiple purposes for companies. They enable them to communicate information more effectively, efficiently, and consistently to customers and/or associates. In just 3 to 5 minutes of video, they can usually communicate all the benefits of a particular product or service, highlight the qualifications and accomplishments of their company, hold the attention of their viewers much longer, and save everyone involved a lot of time. Also, videos are now ranking higher in SEO than web pages that have been online for many more years.
Companies who utilize videos enjoy higher open and response rates for their proposals, bids, email campaigns and various presentations. They also stand out from their competitors who don’t use videos as well or as much.
One of the greatest benefits companies say they enjoy from using video brochures is they save thousands of dollars on travel expenses because they can be mailed. When used this way, we call them Video Mailers. This strategy is highly effective, and the following are some of its benefits:
The presentation is much more classy for a recipient.
Your video brochure does not arrive in branded packaging from another company like Fed Ex, UPS, or the USPS.
Your company brand is the focus of the entire package.
For the recipient, the experience feels a lot like receiving a gift.
There is often an increase in perceived value for companies who use video mailers.
There is room for product samples to be included if the package is designed for it.
Our clients who have used video mailers report a higher open and response rate from prospects.
In addition to these benefits, we offer a complete mailing solution to help clients take advantage of this strategy.
Often, one of the greatest challenges salespeople face is getting the opportunity to communicate with actual decision-makers. Many decision-makers use “gatekeepers” to screen salespeople, and some simply won’t listen conversation themselves. However, video brochures have proven to help salespeople overcome that challenge.
If you work in business, you’re probably well aware of how influential videos have become. Consumers appreciate them being available when they’re making purchasing decisions. Executives seek them out when looking for ways to improve their companies, and they’re easy to distribute.
When distributed in Video Brochures like in the images below, the perceived value of companies who use them escalates to the point where the products, services, or opportunities they offer usually stick in the minds of their most likely customers. Then, because of how effective they are, recipients tend to respond to them fairly quickly to learn more or to make purchases.
When a salesperson drops off a video brochure, it tends to get treated like a novelty item. It doesn’t get thrown away or set aside like many other sales tools, and gatekeepers usually get them in the hands of decision-make recipients often watch them in groups because they’re so unique and impressive.Another advantage video brochures produce is they make it easier for salespeople to secure follow up appointments. Even if a decision-maker doesn’t contact a salesperson soon after receiving their video brochure, salesperson returns to pick it up.
In addition to overcoming those challenges, another huge challenge salespeople encounter is getting purchase approval from other decision-makers. For example, many companies are led by multiple owners who make decision require approval from all decision-makers before making purchases but they rarely listen to sales presentations together. Instead, many receive information in a second hand manner and often choose against making purchase brochures offer an excellent way to overcome that challenge. On top of that, sometimes the video on the video brochure actually does a better job of presenting the sales pitch.
We’ve decided never to skimp on quality. Customer satisfaction is our highest priority and we want anything with our name associated with it to be the best.
However, that doesn’t mean our prices for video marketing products have to be much higher than the cheapest. Value is our main focus when it comes to pricing, and we keep
our prices are competitive and affordable.
Here are three ways we offer great value and high quality:
- We only use brand new, Grade A, non-recycled components. When video marketing products are in action, quality components are essential to get the best image,
sound, and memory function. With reliability and customer satisfaction in mind, we only use brand new, Grade A components. Furthermore, we understand eye catching,well constructed, reliable, tasteful merchandise will always produce better results than less attractive, low quality alternatives.
- Experience is the best teacher, and we have loads of it. With over 150 years of combined experience in marketing and advertising, we routinely design and produce innovative video marketing products that keep our customers coming back for more.
- We are committed to keeping our prices affordable. We understand how important it is for companies to spend their marketing dollars wisely, and we also understand
the lifetime value of a customer. Without any exceptions, we strive to offer the best customer service and video marketing products at affordable prices.
Buyer FAQ: Budget-Friendly Custom Video Brochure Orders
These answers cover the practical points buyers usually confirm before ordering a custom video brochure project.
What should buyers prepare before asking for a quote on budget-friendly custom video brochures?
Please provide the expected quantity, brochure size, screen preference, video length, artwork status, delivery country and the date you want the brochures delivered.
How can we keep the project economical without guessing on unverified specs?
The safest approach is to explain the campaign goal, required video length and how the brochures will be used, then compare practical format options against that brief instead of choosing specifications blindly.
Can we still request a sample when comparing lower-cost options?
Yes. A sample is still useful when comparing economical formats because it helps verify the print presentation, playback quality and overall feel before a bigger order.
What shipping and packing details affect the final plan for a lower-cost campaign?
Please share whether the brochures will go to one destination or multiple locations, whether they need individual retail-style packing, and when they must arrive. Those details matter when planning the most suitable shipment arrangement.
