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Video has created more self-serve processes for online visitors. Twenty years ago, websites were used more to create interest in a company‘s products or services. People still had to call or actually go to a company‘s location to get adequate information to make buying decisions or actually to make purchases.
However, today, it is very common for people to go through self-serve processes online to gain all of the information they need and even make purchases without ever talking to anyone at the company from which they are buying.
Using a Digital brochure with video has proven to boost sales substantially for companies who use them. They capitalize on the power of videos to spike interest in products, services, and opportunities as well as connect with prospective customers. Then, when the advertising company shows them how what they‘re selling will resolve their problems or improve their lives, discussions go better and sales cycles become shorter.
Digital brochure with video Significantly Increase Sales
Many companies say videos have generated the best ROI for them. In years past it was common for companies to use a “ready, fire, aim” approach with the videos they shared. Now, due to the excellent ROI videos are generating, companies have begun to strategize their plans for content and launch dates.
Let‘s face it, with the technology available today, people just don‘t read as much anymore. We‘re used to videos, and advances in technology have made it to where we can watch them practically anytime and anywhere. Knowing that, our minds are programmed to seek them out online. Then, when we find them, we watch them to learn what we want to learn. Or, if we can only find written text, then we skim it until we see exactly what we want.
For a business to outperform its competitors, it is often necessary for them to do something different – something that will make a substantial difference. Digital brochure with video do that. They break through the flood of messages to make sure a company‘s targeted prospects watch their videos. By doing so, they succeed at creating a competitive edge.
They also benefit from engaging the physical senses of recipients because viewers hold them in their hands. (Can you imagine how much more effective TV commercials would be if people held them in their hands like Digital brochure with video?) As a result, messages in Digital brochure with video get heard, felt, and experienced. This makes them multi-sensory, and far more engaging. Translation: Target Audiences find Digital brochure with video extremely interesting and they‘re highly effective when presented to them.
How Advertising With Digital brochure with video
One of the best ways to get your audience’s attention (and hold it) is to give them a Digital brochure with video. This means of advertisement is extremely effective because your target audience will hear and see your message – and this makes them much more likely to remember and purchase your service or product.
Digital brochure with video can also help you get straight to the point. That means that in a concise video, you can share the information your audience needs without overloading them or taking up too much of their time. While your customers may be hesitant to read a long description, they will be much more likely to watch a short video that shows them the benefits of your product or service.
One great element of Digital brochure with video is that they are easy to share. With the help of the Internet, your brochure can be sent out and posted on YouTube and Facebook, where even your customers will be able to like and share your message. That makes for quick and easy sharing Digital brochure with video with video can be directly handed to, dropped off, or mailed to targeted prospects.
Because your Digital brochure with video can be posted online, you will be able to manage edits much more easily. If you find you want to change your video, you can simply do it and repost it, unlike paper brochures, which can’t be altered once they are sent out to the public.
What Should Be Considered When Making A Digital brochure with video
Center your video around the story, not the sale. What makes videos engaging is when they tell a story people are interested in hearing. The most effective videos connect with viewers through some form of captivation or inspiration. A simple video about a product or service doesn’t cut it. To generate the best results, a video must tell a story to stir emotions while highlighting a product or service.
Companies are now allocating more time and money for video production to meet the demand for videos. However, video content doesn’t have to be expensive. For example, a high quality video can succeed in reaching a high level of engagement on Facebook, YouTube, Twitter and Instagram without expensive professionals being hired to make it. The point is, people demand videos and companies need to supply them.
Make it the best 10 to 30 seconds ever. One fifth of viewers click away from videos within 10 seconds if they’re bored. The remainder won’t make it 20 seconds unless their emotions are aroused. Video experts recommend getting right to the meat of the story, and shorter videos have higher conversion rates.
In the past, the strategy of “shorter is always better” was usually relied upon for video content. However, in the information hungry world we live in today, longer videos are no longer routinely viewed as being too long. Instead, they are sometimes viewed as simply being too boring. Today, videos aren’t viewed as being too long as long as they aren’t too boring.
Post your video in multiple locations. To maximize results, your video should be shared in as many locations as possible in addition to your website. When you spend the time and money to make an awesome storytelling video to interest and engage prospects, share it as much as you can.
The ability of a Digital brochure with video to engage a potential customer in retail or a targeted prospect in fundraising or recruiting is unmatched. Companies love how much they benefit from using them in marketing campaigns. As well, salespeople love how much they help them make more sales. Simply put, the return on investment with Digital brochure with video with video is outstanding.
If given the chance, we’d love to help your company benefit from Digital brochure with video as well.
To learn more about what a Digital brochure with video or our other marketing products can do for your company, contact us today.
Buyer FAQ: Digital Video Brochure Planning
These answers cover the practical points buyers usually confirm before ordering a custom video brochure for a marketing project.
What information should we prepare for a digital video brochure quotation?
Please share quantity, finished size, preferred screen size, video length, artwork status, delivery country and target date. Those details let the team match the brochure specification to your sales campaign.
How do buyers choose the right screen size and memory?
Start with the viewing setting and the length of the approved video. A short product introduction and a longer multi-part presentation can need different screen and memory choices, so it is best to confirm both before production.
Can we review a sample before approving a larger order?
Yes. A sample helps your team check print finish, playback, button layout and how the brochure feels during a real sales presentation before confirming the full quantity.
Can the printed cover follow our existing campaign template?
Yes. You can provide brand guidelines, artwork files or a layout reference so the cover, calls to action and video message stay consistent with your campaign.
