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Why Bespoke video brochures can get more customers?

A, recollection skyrockets when Bespoke video brochures are used to deliver messages. People remember 10% of what they hear, 35% of what they see, and 65% of what they both hear and see.

B, 71% of marketers say videos help companies make more sales. Conversion rates are significantly higher when videos are included in sales tactics, and it has been reported that people are 85% more likely to purchase something they are thinking about buying after watching a video about it.

C, video brochures enable companies to share their messages more often in more places. And finally, according to many sources, video brochures are routinely watched in groups.

D, videos portray changes in voice tones, facial expressions and body language, and they also use background music, scenery, movements and other variables to stimulate emotions.

E, video brochures are proven to grab attention over other forms of marketing.

F, people feel companies who use videos know how to better connect with them.

For example, imagine a decision-maker receiving a marketing piece in the mail that stands out over all of the other marketing pieces they’ve probably ever received. Video brochures tend to do that. The Bespoke video brochures ’ message in the video mailer should tell prospects exactly what they can expect from the company who sent it as well as highlight their products or services in a novel way. That should cause recipients to feel impressed and result in them feeling more interested in talking to the sender. Why? Because when they’re received, video mailers feel like gifts. They’re impossible to ignore, and as soon as they’re opened, they allow companies to show off the best of what they have to offer.

For companies, branding is not only about getting their target audience to select them over their competitors. It is also about making sure their most likely customers think of them whenever they want or need what they have to offer. Then, if they can succeed in getting their prospects to see them as the only provider of an ideal solution for their wants or needs, they’ll enjoy even greater success.

Brands simply become more planted in people’s minds when companies who offer products or services they are interested in contact them directly, and sales increase because of it. While phone calls, emails, and face-to-face visits can be effective, Bespoke video brochures are highly impressive and sometimes perform even better when used to contact a target audience.

With regards to branding, decades ago a brand was defined as a name, slogan, sign, symbol or design that would identify products or services a particular company sold. It would also differentiate one company’s products or services from its competitors. Now, branding is more complex and even more important because the concept of branding has evolved into the perception consumers usually have when they hear a company’s name or think of the products or services it offers. Also, the word “brand” is more of a moving target that changes with the behavior of consumers and those who represent particular companies themselves. For example, when most people think of Geico Insurance Company, they usually think of the funny little gecko that stars in commercials for them as well. Another one is Colonel Sanders and Kentucky Fried Chicken. Their newest commercials have current celebrities dressed up like him as a way for them to reinvent people’s perception of their brand after he was missing from it for a while.

Buyer FAQ: Bespoke Video Brochure Lead Generation

These answers cover the practical questions buyers usually review before ordering a custom video presentation project.

What should buyers share before asking for a bespoke video brochure quote?

Please send the expected quantity, finished size, preferred screen size, video length, artwork status, destination country and the date the brochures are needed.

How do we choose the right format for lead generation, direct mail or meeting handouts?

The right format depends on how the brochure will be delivered, how much product detail the video needs to show and what impression the printed piece should create.

Can we customize the brochure around one campaign while still using a proven template?

Yes. A stable template can still be tailored with your branding, button labels, print finish and message flow so the final piece supports a specific client-acquisition campaign.

Is a sample recommended before approving a larger bespoke order?

Yes. A sample lets your team review print finish, playback, structure and overall presentation quality before mass production starts.