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video mailers combine the best of print advertising and direct mail marketing. They deliver a “WOW” factor unmatched by almost any other media used for those purposes, and ROI with them has proven to be outstanding.
video mailers have the ability to achieve the exact purpose of marketing, which is to help companies be the first to come to mind when potential customers want or need what they offer. Direct mail marketing has long been a successful strategy in business, and while it is still somewhat effective, its results have dramatically improved since someone had the brilliant idea to add videos to traditional printed brochures.
One of the greatest strengths they possess is the ease in which they get past “gate-keepers”. For valid reasons, many decision-makers have people who run interference for them with salespeople and/or marketers who are trying to get some of their time and attention. Receptionists are great for this, as are mailroom clerks and executive assistants. However, probably the most effective thing video mailers do is impress them enough to become a priority. Then, as a result, they successfully make it into the hands of decision-makers and go about delivering the “WOW” factor referenced above. While engaging decision-makers can sometimes be one of the most challenging dilemmas companies face, video mailers provide a great solution to overcome it.
Essentially, video mailers peak curiosity, captivate recipients, and usually draw high response rates. They tend to perform much better than most other media used for marketing and advertising, and the influence they make on recipients makes them well worth the money it costs to have them. What’s more, they even make sales themselves sometimes.
At m&m Tech, we only use brand new, Grade A components to make all of our marketing products. We could use recycled or refurbished components to save money, but after considering it, we decided that’s not the path we want to take. Instead, we focus on keeping our prices competitive and affordable by minimizing expenses in other areas so we don’t have to sacrifice quality. To illustrate this, here is another quote from Alan Chen: “The quality of our video brochures is one of the reasons we are having so much success. I’ve been told horror stories from customers whose video brochures failed at the most inopportune moments. One client told me a story of how his video brochure (from another supplier) permanently failed while the President/CEO of the customer he was selling was holding it. He had been working on the deal for 6 months. What a horror story! Immediately after that experience, he contacted us and ordered 500 video brochures after grilling me about our quality standards. He’s been happy ever since.”
“We’re not the cheapest, but the price difference between quality and the cheapest is not significant. However, there is a huge difference in customer satisfaction.” Every member of the m&m Tech team understands how important customer satisfaction is to us. We need our clients to be happy with us, our products, and how we treat them at every step along the way of a project or interaction. With this in mind, our customers have considered us to be a valuable asset for 10 years and we plan to continue being one for many more years to come.
Video Mailers can be used for many different purposes. They can promote a brand or showcase products. They can provide general information about a company or be used to relay information for training and education purposes. They can also serve as press kits, presentation aids, or be customized to deliver special messages to employees and customers.
Companies often use them for sales, fundraising, educating, training, recruiting, branding and many other purposes. When companies use video brochures, their brand and messages stand out considerably more.
Simply put, video brochures are exactly the cutting-edge tools needed to give companies an edge over their competitors.
If you are interested in any video mailer products pls don’t hesitate to contact us for further details.
Buyer FAQ: Custom Video Mailer Purchase Questions
These answers cover the practical questions buyers usually review before ordering a custom video presentation project.
What details should we prepare before requesting a custom video mailer quotation?
Please share the quantity, preferred mailer size, screen size, video length, artwork status, delivery country and required in-hand date.
How do buyers choose the right specification for a mailed sales presentation?
That depends on the amount of content to preload, the level of visual detail needed and how the mailer will be packed and presented after delivery.
Can the printed cover, button labels and packaging be customized for our campaign?
Yes. Buyers can usually tailor the outer print, playback controls and packing approach so the mailer matches one product launch or a broader sales program.
Should we review a sample before approving bulk production for a mailer campaign?
Yes. A sample is useful for checking playback, print finish, structure and mailing readiness before confirming the larger order.
